The Jelly Business

©1999 by James A. Fowler. All rights reserved.

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   The primary problem in the jelly business has always been to achieve the proper temperature and consistency in order for the jelly to "gel." One must avoid the liquified "runniness" of a failure to solidify as well as the rubbery consistency which fails to spread.

   Beyond this, one of the most "sticky" issues in the jelly business has to do with the distinguishing of jellies and jams. Identification and labeling has been a source of much contention in the jelly business.

    So it is in the making and marketing of "evan-jelly-calism."

   The labeling and identification of an "evangelical" or a "fundamentalist" has often created a temperature rise that has threatened the solidity of the entire "gel."

   Fundamentalists claim to be those who have substantive issues on which to chew. This, of course, creates a "jam." Many have been the "strawberries" detected in the ensuing jam of fundamentalist interpretations of what they regard to be substantive issues.

 
 
   Those who dislike all the seeds of substantive contention within the fundamentalistic jam are often relegated to the more insubstantial state of being labeled "evan-jelly-cals." Unwilling to fight over the alleged primacy of gooseberries, strawberries or raspberries, the evangelicals occupy themselves, instead, with the smooth texture of the over-all consistency of their gospel, and how it tastes.

   Who will volunteer to serve as negotiator in this "evan-jelly-cal" business? Who will restore harmony in evan-jelly-land? Where is that great jelly-inspector who will get us out of this jam?

WANTED: One with authority who will advise that the Evangel is Jesus Christ, and that the good news of the gospel is that the vital dynamic of the life of Jesus Christ is available to be lived out in individuals today.